1. Improved User Experience
We have all been there, a friend sends us a link via text message or email and when we try to open that link on our mobile device, we are presented with a jumbled load of unorganized garbage. This will kill any chance you have of converting that visitor into a customer. If the user canâ€™t easily browse and read the content on your website from their mobile device, they will leave uninspired. SomeÂ reportsÂ show that 60% of mobile users in the past 12 months have encountered problems when browsing websites that have led them to abandon the page.
2. Increased Average Time on Site
As with everything that exists Online, it is about time. You have a limited amount of time to capture a website visitorâ€™s attention. This is even more so the case with mobile devices because users are accessing your website while out and about on the go. If a visitor is able to easily navigate your pages and the content is written mobile friendly, you increase the chance of converting visitors into customers.
3. Faster Website Load Speed
Speed is important because as previously mentioned, time is limited. A normal website that isnâ€™t mobile optimized will render very slowly on your mobile device or in worse case scenarios, it may not load at all. A mobile ready website will load quickly because the code is structured in a way that it is compatible with mobile devices. To prove the point,studiesÂ show mobile website users will abandon a page if they have to wait more than 6-10 seconds.
4. Improved Mobile SEO
We are all slaves to Google whether we want that to be the case or not. If Google wants it, we do it. According to Google, it is recommended webmasters build their sites as responsive, but if that isnâ€™t an option, they prefer your business makes a separate HTML website to serve to mobile users. This will increase the likelihood your site will rank well among Google mobile search.
5. Competitive Advantage Over Your Competition
There is the chance that your competition is already ahead of the game with a beautifully optimized mobile website. Out of the top 200 retailers surveyed, 68 companies didnâ€™t have a mobile ready website (1 out of 3). It is safe to assume this is a high number but certain industries are much more progressive in this regard. We recommend visiting the websites of your competition to see if they are mobile optimized. This will give you an idea of the landscape and where your company falls.