SEO stands for â€śsearch engine optimization.â€ť It is the process of getting traffic from the â€śfree,â€ť â€śorganic,â€ť â€śeditorialâ€ť or â€śnaturalâ€ť search results on search engines.
All major search engines such as Google, BingÂ andÂ YahooÂ have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isnâ€™t involved, as it is with paid search ads.
VIDEO: SEO Explained
New to SEO? Start with this quick and easy to understand video about search engine optimization.Â Itâ€™ll quickly cover the basics: